Blogging Your Law Firm to the Top

It seems like just yesterday the web was a static place to be. Websites were static. News feeds updated as frequently as newspapers, and search engine rankings were pretty stable for extended periods of time.

Actually, that time never existed. The web has always been dynamic and quick to change, but in recent years it has been placed on turbo and is changing second by second. What does this mean for your law firm marketing efforts? You should be blogging.

Put a Blog on Your Attorney Website

It has been our experience that secondary websites just for your legal blog are not as effective as placing a blog directly on your law firm’s website. By having a blog on your site in a “/blog/” directory, you can keep your number of pages growing, build links to your blog via social bookmarks, and syndicate your blog feed into Google Blog Search, the ABAJournal’s Blawg Directory, and many others.

This syndicates your blog’s content, brings readers into your website and with the proper design, can convert visitors to new cases. It all starts with an active blog existing directly within your website, filled with relevant practice area content that is valuable and optimized.

To learn more about legal marketing, law firm marketing, and attorney websites visit SEOLawFirm.com or call 1.800.728.5306.

Other Resources: Find a Lawyer | Law Firm Social Network