The Size of Your Law Firm’s Website Matters but Quality Must Be Present

Google (NASDAQ: GOOG) does not hold back any secrets when it comes to what they want in their index. Hundreds of blog entries, FAQs, statements in the news, and tutorials all say one thing – content.

Google wants to see content and they respect websites that bring it to their search engine. That is why most searches for information, celebrities, and political figures bring up Wikipedia articles… because there is content. There are also many popular terms that often bring up newspaper articles, because the news websites have massive amounts of content.

But before you go plugging away and writing hundreds of pages worth of keyword rich content, stop for a moment and ask yourself, “Is this content worth linking to?”

It is true, Google wants to see large amounts of content, but if the content is not providing any valuable information, third parties are not going to link to it. Imagine for a moment that you write on your law firm’s blog a legal position on pending legislation in your state House or Senate. A local reporter then writes a news article and cites a statement from your blog. Most reporters link to their sources in the web publication, thus giving your site a valuable inbound link.

A lot of content is great, and valuable content is better. When focusing on the size and value of your law firm’s website, you can show Google that you are a valuable resource while showing others that you are worth linking to.

So think of your website as more than a business card splash page and make it a legal resource.

To learn more about legal marketing, law firm marketing, and attorney websites visit SEOLawFirm.com or call 1.800.728.5306.

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