Five Icons that Can Change Your Law Firm or Just Boost Traffic

This article talks about a small feature on your website that can make a big difference.

Here at Adviatech’s SEOLawFirm.com, we love finding new ways to improve the way lawyers market themselves online. While your search engine ranking is important, massive traffic can come from other sources. It is this focus that brings us to one of our additions… first, we want to tell you how we tested it.

In February, SEOLawFirm.com launched a new look, a new lawyer directory, a new social network, and the most controversial, a newsroom.

We embraced the journalistic backgrounds of four of our staff members and set them free to produce legal news articles based on current events under the watchful eye of our editor. We even granted license to (in a professional manner) slant the articles based on their perspective even if we as a company disagreed with their ideals and politics. After all, news is about the reader. We also made a commitment not to censor legitimate comments even if they disagreed with the writer.

Shortly after launching the newsroom, we were accepted by Google News as a contributor. To date, our news articles have been linked on The Huffington Post, syndicated to Current.com, and picked up by a long list of smaller online publications.

One of our news articles was read 1,500 times in 9 hours. It was syndicated, commented on, and generated a lot of traffic to the SEOLawFirm.com Newsroom.

Aside from our usual readership and being Google News contributors, a lot of traffic comes from social bookmarks. We have included bookmark icons at the top of all of our news articles and blog entries. This allows readers to plug our content on Digg, Google Buzz, Reddit, Twitter, Facebook, and other networks located at the bottom of our blog entries.

With these buttons on your law firm’s blog entry, you open your blog to the readers that are on these various networks. One newsroom article was shared by a reader on their Facebook profile. That link has since been shared 375 times in the Facebook network.

That is why we are integrating these buttons on all of our existing client websites and will include them on all future client (that’s you) websites.

These five icons may very well be the tunnel that sends valuable visitors to your law firm’s website.