We have been critical of Twitter in the past, but the fact is Twitter drives traffic. To effectively use it, you need content to which people will be sent. Doing a “tweet” that gives personal updates like “I’m at a restaurant,” or “Driving on interstate,” or “In a small accident from tweeting on the interstate” will not drive traffic to your website or blog.

To fully utilize Twitter, you must first get familiar with a URL shortener. You will need this to stay within Twitters 140 character limit. Bit.ly is one of easiest to use and it’s free. Just go to http://bit.ly/ and paste your long URL in the box. It generates a new one that looks like this, http://bit.ly/9CaPNn and takes up less space in your tweet.

Write a blog entry on your website’s blog or social network blog. For example, a family law attorney can write a blog entry outlining some common hurdles in the adoption process. Copy the URL of the published blog entry, go to Bit.ly, and paste it in the long box at the top of the home page. Then, go to Twitter.com and log in to your account. Write a tweet that goes something like this “Common hurdles and delays to expect when adopting – (paste bit.ly shortened url).”

This gives a teaser and a link to your blog post thus driving traffic.

To learn more about legal marketing, law firm marketing, and attorney websites visit SEOLawFirm.com or call 1.800.728.5306.

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Tags: bit.ly, Law Firm Marketing, law firm search engine optimization, legal marketing, tweet, twitter, urls

This entry was posted on Thursday, February 25th, 2010 at 3:20 pm and is filed under Law Firm Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.