New Cases from Law Firm Marketing with Social Networking

There is a lot more to social networking than connecting with old college buddies and annoying surveys; there is a lot of business to be done in these virtual communities.

To successfully integrate social networks into your law firm marketing strategy, you need to begin by knowing what to look for. Websites like MySpace have a very young market and will probably not be the best place to start.

When selecting a social network, you should look for one very important feature: a hosted blog. While some business social networks may be built for professionals, with a hosted blog you won’t get an opportunity to fully show off your expertise and attract other members.

The other very important benefit of a hosted blog within a business social network is its ability to build links back to your law firm’s website. This will drive traffic to your website while increasing the number of inbound links pointing to your site.

You may want to try a niche network like “The Law Firm Network” at http://law-firms.ning.com/ or LawLink at http://www.lawlink.com/. Keep in mind we have no relationship with LawLink so you should review their terms and privacy policy prior to using their service.

Both of those law firm social networks will allow you to create a blog within your profile, which can be used by posting either short blog entries or longer articles. Always make sure to link back to your law firm’s website at the end of the article or within the body of the blog entry.

Of course the other side of social networking is well, being social. You should try to connect with like-minded members in complimentary practice areas. For example, a personal injury lawyer in Georgia could find a knowledgeable injury attorney in a neighboring state to possibly set up a referral relationship, to receive and give referrals across the state border.

If you use a law firm marketing company, you should insist on having social networking become a part of your plan. By not using this growing marketing medium, you truly are missing out on new cases.

To learn more about legal marketing, law firm marketing, and attorney websites visit SEOLawFirm.com or call 1.800.728.5306.

Other Resources: Find a Lawyer | Law Firm Social Network