Is Your Law Firm Optimized for the Wrong Keyphrase?

A very common trick among law firm marketing companies is to optimize an attorney’s website for easy to achieve keyphrases that are not very popular.

For example, if your office is in Decatur, Georgia, and your practice area is divorce and family law, they may optimize your website for a term like “Decatur Divorce Attorney.” What they may not tell you is that only 320 searches are conducted on Google each month for Decatur divorce attorney.

If you optimized for Atlanta divorce attorney (just 7 miles away), the search volume goes up to 2,400 searches a month on Google (data provided by Adwords).

While a series of overnight page one rankings may look good in a law firm marketing company’s portfolio, getting a law firm ranked on the first page for a popular term is far more important.

Did you know that most people living in suburban areas search with keywords using their closest metro area rather than their suburban town? By optimizing for suburban areas only, you are exposing your firm to a smaller area, fewer searches, and could possibly be closing your site off to thousands of searches a month, such as in the Atlanta example above.

Before your law firm marketing company optimizes your website, you should insist on the company providing a report as to how many people are searching for the keyphrases they are optimizing for your site. While it may look good to be on the first page for your suburban region, your overall satisfaction will be much greater when new cases are generated from your nearest metro area.

To learn more about legal marketing, law firm marketing, and attorney websites visit SEOLawFirm.com or call 1.800.728.5306.

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