Archive for January, 2010

When a law firm embarks on a journey to discover how to get new cases on the Internet, the road is often met with confusion and contradiction. One “expert” will talk about links, another about using directories, another may say that content is all that matters.
Here are a few frequently propagated myths:
One Link Theory
The [...]

By Kerrie Spencer, staff technology writer – January 27, 2010

It was ever thus, the Amazon Kindle gurus developed a superbly smashing device that would make ebooks easier to read. They forgot one little thing that came back to bite them later.
Ebooks are taking the marketplace by storm. There isn’t any question about that. In fact, [...]

A very common trick among law firm marketing companies is to optimize an attorney’s website for easy to achieve keyphrases that are not very popular.
For example, if your office is in Decatur, Georgia, and your practice area is divorce and family law, they may optimize your website for a term like “Decatur Divorce Attorney.” What [...]

By Gode Davis, staff columnist – January 22, 2010

What I know about the U.S. Senators surnamed Brown can probably fit on the head of a pin, but here goes. Should I start with Sherrod from Ohio, or Scott from Massachusetts? Both have been much maligned, depending upon who’s doing the talking. They seem on opposite [...]

There is a lot more to social networking than connecting with old college buddies and annoying surveys; there is a lot of business to be done in these virtual communities.
To successfully integrate social networks into your law firm marketing strategy, you need to begin by knowing what to look for. Websites like MySpace have a [...]

Last week we talked about the benefits of having a website that can work with your offline law firm marketing efforts. These benefits included building credibility by showing case examples and client testimonials* things that cannot be done on a billboard.
But the most important value of a website is its ability to work as the [...]

The beginning of the year is a time when many law firms are planning their annual law firm marketing strategy. Getting new cases is, of course, what will determine this year’s success.
A common deliberation in firms of all sizes is whether to continue old marketing practices that are offering limited returns or to pursue newer [...]