As the web standards change, your website may become an obsolete part of your law firm marketing effort. However, not all attorney websites are over the hill. You may in fact own a search engine friendly website that just needs a few modifications. Here is a checklist to determine whether or not you need to [...]
As new methods of online law firm marketing surface and existing forms get enhanced, it’s important to notice another change in the webosphere. Things are getting prettier. Sometimes we like taking a trip down memory lane and looking at the exhibits of yesteryear. First stop, the museum of website design. In 1990, an application was [...]
Upgrading your law firm’s design could possibly upgrade your website’s performance. Imagine for a moment that you are shopping online for an item. You use the usual methods to find websites that are selling the very item you need or want. Finally, you stumble across two sites – they both have the same product, but [...]
What Your Law Firm Can Learn from Apple Part II Last week, we discussed the simplistic, clear, and intuitive brand of Apple. With their easy to identify stores, no frills image, and use of negative space (white space), they have been able to dominate their markets in a way that “clutter as much as possible” [...]
An easy way to stay ahead of the competition is to look at other law firms in your area to see what they are doing, and then implement a better strategy. That’s actually basic marketing. However, to really be an innovator in your field, look around at other industries and see what you can learn [...]
RSS stands for Really Simple Syndication. With a name like Really Simple Syndication, the workings for a beginner can be anything but simple. Most popular blog platforms will automatically generate RSS feeds. Blogs like WordPress, Blogger and TypePad will create an RSS feed based on your blog entries. Then other blog owners can receive your [...]
When it comes to attracting more cases to your law firm, search engine optimization is probably one of the most effective and quantitative methods of marketing. It puts your law firm in a position to attract contacts from potential clients who are already aware they need legal representation. But is that all the entire Internet [...]
With search engine optimization, you are constantly competing to be the best website in your field, while convincing Google that your law firm website is in fact page one material. The best way to do this is to make your website an asset to your visitors. About 5 years ago, the quality of search engine [...]
We spend a lot of time talking about social networks. Why? Because they work. Social networks are probably one of the greatest things to hit search engine optimization since the popularity of blogs. Is it appropriate for your law firm to engage in social networking? Yes… with restrictions. The first rule of business in social [...]
A lot of legal marketing companies like to offer enhanced listings in directories. Others prefer to focus on search engine optimization. The question is, which one is better? Lawyer directories, such as http://directory.seolawfirm.com, Lawyers.com, and others do provide a useful service when it comes to driving traffic to your website. However, if a legal marketing [...]
