The Time Element in Law Firm Marketing
Each week, we talk about the two most important parts of search engine optimization: onsite optimization (design, navigation, etc.) and inbound link building. No doubt, these are the most important items required to get your law firm’s website ranked highly on the first page of Google.
However, there is one element that is often overlooked when evaluating your competition. That element is time.
Recently when doing a competitive analysis for a client, we ran across an interesting find. The website ranked number one on the first page of Google was just awful. While they did have keyphrases present in the right areas, they were using frames, the website looked different in various web browsers, and the navigation was complicated for both users and the search engine bots.
So why were they at the top of page one? When looking at web archives, we noticed that this particular website went live in 1995. With almost 15 years of web life under their belt (making them older than Google), Google has positioned them at the top of the page.
Just as your law firm gains public credibility as it gets older, your website does the same. Google especially likes seeing well established websites that stand the test of time. If a website has been around for a few years, that in itself is a testament to the quality of content it delivers. Even though our client’s competitor had an aesthetically and functionally horrible website, they did have multiple pages of real interesting content.
If you are thinking about putting off search engine optimization or even setting up a website, remember that time is a valuable part of search engine optimization. Start the clock today to secure your future high ranking.
To learn more about legal marketing, law firm marketing, and attorney websites visit SEOLawFirm.com or call 1.800.728.5306.
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