What Your Law Firm Website Says About Your Firm

Would a personal injury lawyer use a corporate design for their phone book ad? Would a divorce attorney use an ambulance on their billboard? And would a corporate attorney have an image of a family in crisis? You probably know the answers.

All marketing literature from print to mass media to the web must be properly branded to your practice area. This is very basic. However, many law firms try to cut costs with their online law firm marketing efforts by using templates for their website.

The problem with template designs is that they are oftentimes designed around generic ideas. For example, if a designer is trying to sell their cookie cutter template to as many attorneys as possible, they are going to make it suitable for common ideas. So you will have a gavel, a serious looking professional in a suit, and nine times out of ten, the United States Capitol Building.

However, the template website design will come with a means to communicate with your target clientele. By using a generic design, you’re marketing your law firm as being – well, generic.

The branding of your law firm is a multifaceted effort that must show congruence from business card, to billboard, to letterhead; and even to your website. The only way to truly communicate with your target market and really reap the benefits of your online marketing investment is to have a custom design developed exclusively for your law firm around your practice area(s), and exclusively for your target audience.

To learn more about legal marketing, law firm marketing, and attorney websites visit SEOLawFirm.com or call 1.800.728.5306.