Moving and Shaking Your Law Firm to the Top
At the center of online law firm marketing is search engine optimization. While some less scrupulous search engine optimization companies may give promises of overnight success, the rise to the top requires a little time investment.
Websites that rank highly in Google and other search engines do so because of their clear design, navigation, sometimes age, and the quality of their website.
Search engines want to deliver the highest quality results to their search audience. Google claimed market share from competing search engines like Yahoo and Altavista by writing an algorithm that assessed a quality score to every website and ranked them accordingly. The result, a search engine that displayed top quality search results.
Of course by doing so, they raised the standards of website development and search engine optimization and made it a little harder to get to the top.
In most moderately competitive markets, rankings move up in a “two steps forward, one step back” motion that ultimately stabilizes in a preferred ranking on the first page.
To learn more about legal marketing, law firm marketing, and attorney websites visit SEOLawFirm.com or call 1.800.728.5306.
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