Archive for November, 2009

Would a personal injury lawyer use a corporate design for their phone book ad? Would a divorce attorney use an ambulance on their billboard? And would a corporate attorney have an image of a family in crisis? You probably know the answers.
All marketing literature from print to mass media to the web must be properly [...]

At the center of online law firm marketing is search engine optimization. While some less scrupulous search engine optimization companies may give promises of overnight success, the rise to the top requires a little time investment.
Websites that rank highly in Google and other search engines do so because of their clear design, navigation, sometimes age, [...]

One of the best things we get to do on a daily basis is talk to lawyers from all across the country from law firms of all sizes. It is through this daily interaction that we learn about the concerns of attorneys in their pursuit of online marketing strategies that work.
A major concern with many [...]

We recently did some research on some of America’s largest law firms to see what they do to get traffic from the web. So we picked a few of the firms from the nation’s top 250 largest law firms. Basically, these firms are becoming content machines.
First, we looked at the largest law firm in the [...]