A Simple Law Firm Marketing Tip to Get More Cases

If your law firm is getting website traffic but converting to fewer cases, one simple fix could be a quick upgrade.

Oftentimes, law firms that have been around a while, have traffic going into their website. If the domain name (www.yourlawfirmname.com) has a few years behind it, that greatly helps the search engine optimization process. Google looks at websites that are more established, have stood the test of time, and offer valuable content. So an aged domain name is a big plus for the search engine marketing side.

While Google likes seeing websites that have been around the web for a significant length of time, that does not necessarily mean they want your design to be old. In fact, if your design is more than a few years old, it’s time for a new one.

The standards for web design have changed significantly over the years. Back in the early nineties, websites frequently used frames (a website structure that uses 2-3 webpages and displays them as one). Now if you use frames, chances are Google has tucked you away deep into their search pages.

With website designs constantly evolving, your law firm should not be left behind. Most people put a lot of emphasis on the professionalism of websites when deciding to contact a lawyer, make a purchase, or engage in any other transaction. Your website is an extension of your firm and represents the quality and professionalism of the service you provide.

So to bump up conversion and get more out of your online marketing dollars, a new website design could be a simple fix.

To learn more about legal marketing, law firm marketing, and attorney websites visit SEOLawFirm.com or call 1.800.728.5306.