Optimizing Your Existing Attorney Website

As the web standards change, your website may become an obsolete part of your law firm marketing effort. However, not all attorney websites are over the hill. You may in fact own a search engine friendly website that just needs a few modifications.

Here is a checklist to determine whether or not you need to upgrade your site’s design.

Format – Is your website written in HTML, ASP or ASPX, PHP, or CFM (Coldfusion)? If it is written in something other than HTML, is there a content management system that allows you to edit online? Many older content management systems are not SEO friendly. If you are using a program that is sub-hosted by a service provider, chances are, it is also not SEO friendly. However, if your website is in HTML and has a fairly modern design, you can probably get away with doing search engine optimization on your existing site without having to build a brand new one.

Navigation – When talking about navigation on a website, we are referring to the method of which your visitors get from one page to another. Are text based links present? Do you have a menu that is intuitive? Or are you using fancy Flash effects? If your menu is text based, you might be in good shape. However, image and Flash based menus are not SEO friendly. Therefore, if you are exclusively using those types of menus, you may need to do a full upgrade.

Design – If your design was ahead of its time, you may be able to keep it. Visitors generally like larger buttons, lowered text, and an overall easy to read website. Put your main points at the top and everything else below. If your existing website does that, you’re probably in good shape and just need some SEO attention.

You can ask us to review your existing website by visiting http://design.seolawfirm.com. Keep in mind, we offer both design services and search engine optimization only services for websites that are SEO compatible.

To learn more about legal marketing, law firm marketing, and attorney websites visit SEOLawFirm.comor call 1.800.728.5306.