Archive for August, 2009

What Your Law Firm Can Learn from Apple Part II

Last week, we discussed the simplistic, clear, and intuitive brand of Apple. With their easy to identify stores, no frills image, and use of negative space (white space), they have been able to dominate their markets in a way that “clutter as much as possible” Microsoft [...]

An easy way to stay ahead of the competition is to look at other law firms in your area to see what they are doing, and then implement a better strategy. That’s actually basic marketing. However, to really be an innovator in your field, look around at other industries and see what you can learn [...]

RSS stands for Really Simple Syndication. With a name like Really Simple Syndication, the workings for a beginner can be anything but simple.
Most popular blog platforms will automatically generate RSS feeds. Blogs like Wordpress, Blogger and TypePad will create an RSS feed based on your blog entries. Then other blog owners can receive your RSS [...]

When it comes to attracting more cases to your law firm, search engine optimization is probably one of the most effective and quantitative methods of marketing. It puts your law firm in a position to attract contacts from potential clients who are already aware they need legal representation.
But is that all the entire Internet has [...]

With search engine optimization, you are constantly competing to be the best website in your field, while convincing Google that your law firm website is in fact page one material.
The best way to do this is to make your website an asset to your visitors. About 5 years ago, the quality of search engine results [...]

We spend a lot of time talking about social networks. Why? Because they work. Social networks are probably one of the greatest things to hit search engine optimization since the popularity of blogs.
Is it appropriate for your law firm to engage in social networking? Yes… with restrictions.
The first rule of business in social networking is [...]