Building Links for Law Firm Marketing
How to Write Legal SEO Articles – Part III
Over the past few weeks, we have been talking about writing articles that drive new cases to your law firm’s website. The first step was writing a title and summary that sparks interest while utilizing your keyphrases.
The second step was writing an interesting article without using your name or law firm’s name in the body of the article.
With the body of the article not allowing you to include your name, law firm name, or website, you may be wondering how this is going to help build links to your website. The solution? It’s all in the footer.
Article directories allow you to submit your content with an “author credit” in the footer. This is where you attribute the article to your name, law firm, and link back to your website.
We have been using a fictitious Boston law firm called Smith & White, a divorce law firm. A good SEO friendly footer for Smith & White (assuming named partner John Smith wrote the article) would be the following:
John Smith is a Boston divorce lawyer with Smith & White, a Massachusetts law firm specializing in family law. To learn more or to contact a Boston divorce attorney, visit us at (website address) or call 1.800.555.9595.
Now, in the article directory, you will want to highlight “Boston divorce lawyer” and “Boston divorce attorney” and link them to your website. Of course the terms will vary depending on the type of law you practice and the region in which you are located. You can usually link to your website by clicking on a chain link icon in the article directory submission form.
So where do you post your articles? We will give you a couple good sources to use while showing you how to include your content in Adviatech’s social network… http://connect.adviatech.com.
To learn more about legal marketing, law firm marketing, and law firm web design, visit SEOLawFirm.com or call 1.800.728.5306.
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