Thirteen Year Legal Marketing Advantage

When performing a search engine optimization analysis for a new legal client, we ran across a competing law firm whose website had been online since 1996. The website was ranked number one and it appears it will stay that way indefinitely.

Thirteen years…

The Internet has been used commercially since the early nineties and began trickling into homes around the world in 1992 (although it originally went live in 1969 as a U.S. Department of Defense project called ARPANET).

Four years after the Prodigies and AOLs started making their irritating fax machine noises on computers everywhere, this one competing law firm purchased a domain name and set up a website.

Today, that firm has thirteen years of links to it. Some of those links are as old as the website itself. The result of this thirteen year old investment (which the attorney was most certainly mocked for doing when he originally purchased the site) now has his firm ranked number one, on page one, for a personal injury related website in a popular metro area.

Had he set up his website and paid no attention to search engine optimization, he would not be where he is today; so age isn’t everything. But, here is something to think about… if you were competing against this law firm in their regional market, they would have a thirteen year advantage on you.

Don’t be the last law firm to market yourself online. Having a website isn’t good enough; you need a search engine marketing plan to get your website found and positioned highly in the search engines. Every day you wait, your competitors are being handed the advantage.

To learn more about legal marketing, law firm marketing, and law firm web design, visit SEOLawFirm.com or call 1.800.728.5306.