Law Firm Marketing and Content Management Systems

We hope we have provided useful information as we have shown you how writing articles is a valuable way to build links to your law firm’s website. Truly, there is no better or more ethical way to link to your site.

The other side of search engine optimization, however, deals with your actual website. Items such as the platform in which your site is written, or your hosting environment, is basically what your law firm’s website is sitting on.

The biggest hindering factor in search engine marketing is a website that uses a content management system that is not SEO friendly. Are you unsure if you use a content management system? If you are able to login online and make changes to your firm’s website content, then you are using a content management system.

Not all content management systems are bad. In fact, many of them have built-in, search engine friendly URL’s and other tools needed to market your website successfully.

The two most important elements of a solid content management system are the ability to add custom page titles on every page (as opposed to having one universal page title), and search engine friendly URL’s.

An example of a non-search engine friendly URL is this: yourdomain.com/index.asp?=2029_id_29,0,20,13

All of those commas and characters at the end make it difficult for Google’s search engine bot to crawl your website.

A search engine friendly URL for a page on your website pertaining to personal injury (for example) would be this: yourdomain.com/practice-areas/personal-injury.

Notice how that URL structure is descriptive of the content within that page and uses the keyphrases.

To learn more about legal marketing, law firm marketing, and law firm web design, visit SEOLawFirm.com or call 1.800.728.5306.