Legal Marketing After SEO

Last week we talked about the importance of onsite law firm search engine optimization. As you recall, SEO is the process in which your law firm’s website is optimized with keyphrases, which are included in title tags, meta tags, image tags, and properly displayed in your website content. Now that your website is optimized, it’s time to truly begin legal marketing.

When it comes to marketing your law firm’s website, the goal is always centered around links. The more quality websites linking to your website, the higher quality Google sees your website content as being. So, how do we build link?

Press Releases
Press releases go out across (primarily online) newswires which then syndicate content through places like Google News, Yahoo News, the Law Firm Chronicle, etc. When your law firm’s press releases are syndicated, the link to your website is also syndicated; thus increasing your inbound link population. We recommend at least two press releases each month which your legal marketing company’s writers should supply.

Articles
Articles work much like press releases; however, press releases are all about your law firm and articles are strictly informative. Generally, your law firm’s name is never mentioned in the body of the article only in the author credit footer. In the footer, we are able to link to your website using keyphrases. So a divorce lawyer in Boston would have this keyphrase, “Boston divorce lawyer” linking to the law firm’s website. Just like press release, we recommend at least two articles be written each month.

Articles serve a double purpose because they are also used in the social networking and blogging aspect of your legal marketing plan.

We will go into detail on blogs and social networks in next week’s issue.

To learn more about legal marketing, law firm marketing, and law firm web design, visit SEOLawFirm.com or call 1.800.728.5306.