It takes more than just a web site to get a law firm positioned on the internet. It takes some imagination to communicate with a firm’s target market. Lawyers are flocking to the internet to invest their marketing dollars. And they should. No other medium gives them access to a large pool of people who [...]
The most important part of your law firm’s search engine optimization process is the selection of keyphrases. While many companies that claim to specialize in online marketing for law firms may talk about long lists of page one ranking clients, the terms they are ranking high for may not be getting any traffic. If your [...]
Most businesses include a branding strategy in their start up phase. A logo, slogan, positioning statement, and image that will follow their company name from marketing literature to the internet. Lawyers, however, tend to overlook the importance of branding. Simply put, branding is about subconscious recognition. When somebody sees a symbol, they don’t have to [...]
One of the greatest benefits of the internet is that you have a sea of people already needing a lawyer, you just have to be found. When advertising on radio, television, or in newspapers, you generally spend your marketing dollars convincing others that they need an attorney. With law firm marketing by search engine optimization, [...]
A web site should instill confidence and help law firms stand out. So why do so many attorneys insist on using pillars and gavels? Whether the last straw was dropped in a marriage, a DUI received on a Friday night, or a company board meeting ending with a vote to restructure in bankruptcy, people are [...]
Nope. It doesn’t look like it. While Google has openly talked against active link exchange solicitation, some SEO firms are not listening. There was a day in yesteryear that you would install a link exchange partner page on your site as an SEO tool as necessary as a sitemap. You would solicit links to your [...]
When designing your law firm’s web site, you should think creatively. Having a web site that looks like every other law firm’s web site is simply going to tuck your firm away in a see of many other search results. It is important to pay attention to detail. With it being rumored that Google ranks [...]
In recent issues of Law Firm Marketing Weekly, we have been focusing on design. We feel that this is a part of search engine optimization that is often ignored. So how important is design? Google, in their webmaster guidelines says “If you’re thinking about hiring an SEO, the earlier the better. A great time to [...]
The value of the internet, when it comes to marketing, is in its ability to give you the opportunity to sell to those who are interested in your product or service or in your cases, get more cases from people/businesses in need of representation in your area of practice. Of course, Google doesn’t know anything [...]
Why do web sites such as FindLaw get millions of visitors every month? Because people and businesses are turning to the internet when in need of legal representation. Having a web site is not enough. Web sites are not like Yellow Page ads. Sure, the web site is on the “web” but the only way [...]
