The Right Keyphrase for the Right Legal Marketing Strategy

Your law firm’s web site might have a great design but if it is not optimized for the right keyphrases, your traffic will be either non existent or not relevant to your firm.

The biggest mistake many web developers make is simply thinking too broad. For example, when building a web site for a divorce lawyer in Minnesota, they might include keywords like “divorce” and “lawyer”. Individually, that’s telling Google your keyphrases are for “divorce” and “lawyer” when actually, you are relevant to a “divorce lawyer”. Plus, you will need to throw in your region.

That is why we focus on keyphrases rather than keywords. Optimizing for a general keyword is not going to yield results because your web site will not be ranked on the first page for “divorce” or “lawyer”.

Work with a legal marketing and law firm marketing company that understands keyphrase selection and make sure that the law firm web design company understands search engine optimization.

To learn more about law firm marketing, legal marketing, and law firm web design, visit SEOLawFirm.com or call 1.800.728.5306.