Early Planning Helps Lawyers with SEO

It’s that time of year again. The closing of a year past, the beginning of a new one, and the time of year when many law firms start thinking about next year’s legal marketing strategies.

If your law firm is planning to harness the power of the Internet for 2009, some early planning may be needed.

Search engine optimization is a progressive process that starts with content optimization (sometimes a new law firm web design) and is followed by getting websites, blogs, and news outlets to link to your law firm’s website. Therefore, it takes a few months for all of these elements to take effect in Google’s search results.

Content Optimization

Optimizing content is the process in which we include your keyphrases in your website’s content. For example, instead of “We have been practicing law in Boston for 15 years,” we would optimize that phrase as “Boston personal injury lawyers, Smith and White, have been practicing law for 15 years.” That, of course, is based on a personal injury lawyer in Boston.

Link Building

Link building is simply the process of getting other websites to link to your law firm’s website. We write articles and press releases on behalf of our clients and then distribute them across newswires and directories; at that point they get syndicated through places like Google News and Google Blog Search. This results in a series of websites linking to your website.

To see a return in the early part of 2009 for your online law firm marketing plan, you will need to start your search engine optimization project this month. Redesigning your site may increase your ability to achieve higher rankings if your current website is more than a few years old.

To learn more about law firm marketing, legal marketing, and law firm web design, visit SEOLawFirm.com or call 1.800.728.5306 ext 1.