Ranking High with Popular Legal Terms

The most important part of your law firm’s search engine optimization process is the selection of keyphrases. While many companies that claim to specialize in online marketing for law firms may talk about long lists of page one ranking clients, the terms they are ranking high for may not be getting any traffic.

If your firm specializes in corporate litigation in Phoenix Arizona, the first term that may go onto your list of potential keyphrases is “Phoenix Corporate Litigation Lawyer”. However, did you know that such a term gets zero searches on Google? Of course, with Google Metrics (the tool used to see how many people search a term on Google each month) a term that gets zero charted searches each month may get 15 or less.

When working with a law firm marketing company, it is important to make sure they know how to optimize competitive terms, not just “eye candy” terms that do not get any real traffic volume. Ask for a record of success.

Learn more at SEOLawFirm.com or call 1.800.728.5306