Why do web sites such as FindLaw get millions of visitors every month? Because people and businesses are turning to the internet when in need of legal representation. Having a web site is not enough. Web sites are not like Yellow Page ads. Sure, the web site is on the “web” but the only way to get traffic to it (targeted traffic) is to be ranked high in the search engines for terms related to your area of practice.

To many, search engine optimization is a mystery. The truth is, search engine optimization is simply a science. In order for your web site to be ranked on the first page, the content needs to be relevant to the term(s) you’re trying to be ranked highly for. Relevancy simply means, your keyword and keyphrases are used within the content enough times to where it increases relevancy but not too much to the point that your get tagged for keyword spamming.

The next step is getting links to your web site. Links to your web site act as votes for the quality of your content. The use of press releases and articles increases your one way inbound links. Press releases are commercial and talk about your law firm and something your doing. These get submitted to a list of newswires then syndicated to sources like Google News where they are syndicated again to relevant web sites. All the while, your link is being syndicated with the press releases.

Articles are information. Information pertaining to your area of practice. While articles do not mention your practice, the footer of the article will and will always include a link to your web site. Articles go into article archives which also syndicate to relevant web sites, blogs, forums, and newsletters.

Together, these elements give your web site increased inbound links and pull your law firm’s web site to the first page of Google. The key is consistency. Sure, if you have the time you can do this yourself. While many SEO firm’s will try to say that there are secrets and magic behind SEO, the truth is, you can do it yourself. But, if your law firm is thriving, you will need a company that can consistently increase your link population and focus on your online success. Much like filing for divorce or filing a bankruptcy, someone could do these things themselves, but for the best result, they should turn to someone that has done it before and is an expert in the field.

To learn more about law firm marketing and law firm web design, SEOLawfirm.com or call 1.800.728.5306 ext 1.

Tags: Law Firm Marketing, law firm search engine optimization, Law Firm Web Design

This entry was posted on Wednesday, September 10th, 2008 at 11:38 am and is filed under Law Firm Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.